Local Services Ads
Google's Local Services Ads (LSA) Pay Per Call model provides numerous advantages, especially for local businesses and service providers.
This advertising approach aims to link businesses with prospective customers actively seeking specific services within their vicinity. Here are some primary benefits:
Enhanced Visibility:
LSAs are featured at the pinnacle of Google Search results, surpassing conventional paid search ads, natural listings, and even Google Maps results. This prominent positioning assists businesses in capturing the attention of potential customers actively seeking the services they provide.
- Choose Leads Over Clicks: In contrast to conventional pay-per-click (PPC) advertising methods, where businesses pay for each click on their ad without regard for the results, the Pay Per Call approach bills businesses solely upon receiving a call from a potential customer.
- This can result in a superior return on investment (ROI) as payments are linked to potential customer interaction rather than mere website traffic
- Qualified Leads:
- LSAs are tailored for local services, resulting in leads that are often of higher quality. Individuals who contact a business via an LSA are usually more advanced in their purchasing journey and actively seeking particular services, thus enhancing the probability of converting them into paying customers.
- Invest in Leads, not Clicks: In contrast to conventional pay-per-click (PPC) advertising methods, where businesses pay for each click on their ad irrespective of the result, the Pay Per Call approach bills businesses solely when they receive a phone call from a prospective customer. As part of our service, we handle the calls, thoroughly listen to each one, and if deemed invalid, we contest it with Google to secure a refund for disputed calls.
- Built-in Trust Factors: LSAs include a Google Guarantee badge for businesses that pass a Google screening and qualification process. This badge builds trust with potential customers by assuring them that Google has vetted the business, and they may be reimbursed by Google if they are not satisfied with the work.
- Performance Tracking and Insights: Google provides a dashboard for businesses to track the performance of their LSAs, including call history, bookings, and lead management tools. These insights help businesses to understand their ad performance and customer interactions better, allowing for more informed decision-making and strategy adjustments.
- Control Over Budget: Businesses have control over their advertising budget, with the ability to increase or decrease their spend based on performance or business needs. This flexibility helps businesses to manage their marketing expenses more effectively.
- In summary, Google's LSA
- Pay Per Call model offers a cost-effective and efficient way for local businesses to connect with potential customers, with the added benefits of increased visibility, qualified leads, and a simplified advertising process.
